By Dinte
Oct. 9, 2015

LinkedIn is often viewed as a digital Rolodex. Many users create a LinkedIn profile to connect with colleagues, clients, industry influencers, and other professional friends and acquaintances.  Unlike a business card, a LinkedIn profile usually doesn’t become outdated because users update their profiles as they get promoted or change jobs. However, LinkedIn’s capabilities can go far beyond an online resume or Rolodex.

Build on Your Personal Brand: Traditional resumes usually only include relevant job experience and are designed to take up as few pages as possible. LinkedIn profiles allow for more detailed company descriptions as well as experiences a person may not have gained in a specific job. For example, LinkedIn provides sections for volunteer work, publications, involvement in outside organizations, special projects, and a lengthy list of skills. Members can also use the status update feature to promote a personal or organization’s blog. Posting organization updates or industry news can also help position members as thought leaders in their respective industry.

Be a Champion for Your Organization: LinkedIn allows users to add up to 3 websites and a Twitter account. To further promote your organization’s website, use the status updates to drive traffic to website landing pages, blog posts, or other social media pages. Driving traffic to your organization’s website or blog can help contribute to your personal brand as well as an organization’s marketing and business development goals. 

Stay Current on Industry Trends: Under the news tab, users can access a wealth of trending articles in various industries. Because the different sections are populated by news members are sharing, all the articles are popular and industry focused. LinkedIn also allows users to customize their news by choosing relevant topics such as Leadership and Management, Your Career, Social Media, and Technology. Members can also choose to follow posts by industry leaders such as LinkedIn CEO Jeff Weiner, Hewlett-Packard CEO Meg Whitman, and Mashable CEO Pete  Cashmore.

What other ways do you use LinkedIn to develop your personal brand, promote your organization, or gain industry knowledge?

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