Twitter has become one of the internet's most popular forums to share articles, blogs, and breaking news. With popular topics dominated by pop culture and entertainment news, most Twitter users choose to use their account for personal sharing and following consumer brands. However, there is a growing niche for B2B companies, professionals, and business news.
"16% of CEOs currently participate in social media," reported Mashable in May 2012 using an IBM study. "However, that percentage is expected to grow to 57% within the next five years." 1,709 CEOs from 64 countries and 18 industries were surveyed. The study also indicated CEOs are becoming more aware of the powerful impact a successful social media campaign can have on a business. Over 73% of the CEOs surveyed also indicated their business is "investing significantly in ways to better gain meaningful insights from their customers."
To make the most out of your business or professional Twitter account, Dinte Executive Search suggests following a variety of Twitter accounts including:
- Business and industry related news
- Clients and business contacts
- LinkedIn connections
- Related blogs
- Local news
We have also provided a list of business-related Twitter accounts and influential leaders we thought you might enjoy:
Washington Exec (@washingtonexec)
Reports news about executives in industries including IT, health care, federal government, small business, nonprofit, and social media.
Washington Technology (@washtechnology)
A business magazine for government contractors.
GovCon Wire (@GovConWire)
The latest news in government contracting.
Huffington Post Business (@HuffPostBiz)
The business section of the Huffington Post.
CNN Money (@CNNMoney)
Business and financial news.
Business Insider (@businessinsider)
Reports business news and analysis.
Marissa Mayer (@MarissaMayer)
President and CEO of Yahoo!
Tony Hsieh (@zappos)
CEO of Zappos.com.
Jeff Weiner (@JeffWeiner)
CEO of LinkedIn.
Pete Cashmore (@mashable)
CEO and Founder of Mashable, a popular blog for social media, business, technology, and world news.
Check out this a larger version of Best Practices for Your Business Twitter Account!