By Dinte
May 13, 2014

Candy Crush, a mobile matching game, has swept the nation with its colorful design and memorable music. While it might seem like a quick game to pass a few minutes – or hours – there might be more to Candy Crush than meets the eye.  The success of a seemingly simple game highlights how powerful some common business practices can be if done well.

Good branding makes a huge difference

The concept of Candy Crush is not new. Players match three of a kind to earn points. However, the colorful candies and unique music is memorable and sets the game apart from other matching games.  Most businesses can’t claim to be the only game in town so finding that unique identifier and branding it well can help set your business apart from the rest. Candy Crush also adds candy themed challenges as plays process through the levels.  Similarly, businesses often assess their brands throughout the year to make small changes or add related services for loyal customers. It is important to build your brand and services without losing sight of your overall mission and core competencies.

You need a strong, engaged network to move forward

While you can play Candy Crush offline, you can move much faster if you engage with your Facebook friends. The game encourages you to ask for “help” to unlock new levels and earn more lives.  Similarly, in business, you need a strong network to grow. A strong network with a variety of skills and experiences will help you learn new market trends, meet business contacts, and ask for general advice.  Plus, your network isn’t limited to your external business contacts.  Hiring strong employees with a variety of experiences and expertise is also a key part of growing your business.  

Understand the Goal before You Start

Each level of Candy Crush has a different goal such as earning a certain number of points or clearing the jellies.  However, it is easy to jump right into a level without reading the objective first and failing simply because you misunderstood the end goal.  Listening to your clients and fully understanding their needs before starting a project will not only help you provide a better solution, but also build a trusting, lasting relationship with that customer.

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